Practising Law Institute is hosting Advertising Law Institute 2017 on September 14 - 15 in Chicago, and October 17 - 18 in San Francisco. The program will feature top in-house and firm practitioners who will provide practical tips for managing risk and avoiding conflicts that arise when running interactive advertising campaigns. Topics will include promotions and sweepstakes, mobile advertising challenges, privacy considerations, claim substantiation, and more.
Partner Jordan Mitchell Heinz will be presenting Claim Substantiation and Comparative Advertising at 9:15 a.m. on September 14 in Chicago, and at 9:15 a.m. on October 17 in San Francisco. His presentation will include best practices for crafting surveys, using trademarks in comparative advertising, and understanding the different types of advertising claims.
For more information, or to register, please click here.