Kirkland & Ellis LLP advised Vector Capital, a leading private equity firm, and its portfolio company, Sizmek Inc., the largest people-based creative optimization and data activation platform, on its acquisition of Rocket Fuel Inc., an industry leading predictive marketing platform that uses AI to anticipate optimal consumer response to messaging, for approximately $145 million. Upon completion of the transaction, Rocket Fuel will become a privately-held company. The transaction, which is expected to close in the third quarter of 2017, is conditioned upon satisfaction of a minimum tender offer condition, regulatory approvals and other customary closing conditions. The full press release is available here.
The Kirkland team was led by corporate partners Jeffrey Golden, Joshua Zachariah, Joseph Halloum, and Abtin Jalali.