Kirkland & Ellis advised a consortium comprised of funds affiliated with FountainVest Partners and Ontario Teachers’ Pension Plan on its investment partnership with the Pure Group (Pure).
Pure is Asia’s leading premium lifestyle brand that includes Pure Yoga, MyPureYoga.com, Pure Fitness, Pure Apparel and nood food which provides a wide variety of yoga and meditation classes and private yoga programs. Founded in 2002, Pure serves around 80,000 customers with more than 1,900 employees across centres in Hong Kong, Shanghai, Singapore, Taipei and New York. Further information of the transaction is available here.
The Kirkland team was led by Hong Kong corporate partners Nicholas Norris and Derek Poon.