Trademark Licensing

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Overview Lawyers Publications

Kirkland has extensive experience in trademark licensing matters and the broader areas of merchandising programs, intellectual asset management business models involving trademarks and trademark holding company initiatives. This experience includes representing parties in significant transactions involving world-famous brands and all forms of trademark and related rights. Such transactions include licensing, joint ventures and strategic alliances, supply/distribution, co-branding, franchising and marketing/promotion/advertising agreements. Our licensing experience encompasses work in a variety of industries, including retail, consumer goods, clothing, electronics, gaming, media, entertainment, food/beverage and financial services. Kirkland has also represented clients in the context of celebrity licensing and endorsements, and has an understanding of the legal issues relating to talent and rights of publicity.

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