BTI Brand Elite 2017: Client Perceptions of the Best-Branded Law Firms

The BTI Consulting Group recognized Kirkland as having one of the strongest law firm brands in its latest report, "BTI Brand Elite 2017: Client Perceptions of the Best-Branded Law Firms." The firms on the list were recognized for differentiating themselves in nine key brand areas. Kirkland was named among the “best of the best” firms for general counsel’s short lists, bet-the-company work, recommendations from in-house counsel and premium value, and was also recognized as a “leading” firm for tech savvy.

The 2017 BTI Brand Elite rankings are based on  more than 600 in-depth interviews with in-house counsel at the world's largest organizations.