2014 BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms

The BTI Consulting Group recognized Kirkland as having one of the strongest law firm brands in its latest report, "2014 BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms." The firms on the list were recognized for differentiating themselves in nine key brand areas, including value, client service and success in bet-the-company litigation. Kirkland was also named as a firm that delivers "premium value" to clients, one of the firms most frequently recommended by general counsel and one of the firms with the strongest client relationships.

The 2014 BTI Brand Elite rankings are based on unprompted client citations from more than 300 individual interviews with in-house counsel at the world's largest organizations between March 2013 and July 2013.