2016 BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms

The BTI Consulting Group recognized Kirkland as having one of the strongest law firm brands in its latest report, "2016 BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms." The firms on the list were recognized for differentiating themselves in nine key brand areas. Kirkland was named among the “best of the best” firms for general counsel’s short lists, technological innovation, bet-the-company litigation, legal innovation, recommendations from in-house counsel and value.

The 2016 BTI Brand Elite rankings are based on nearly 600 in-depth interviews conducted in 2015 with in-house counsel at the world's largest organizations.