The Legal Marketing Association (LMA) selected Kirkland & Ellis as the first place winner in the “Technology Management: Software and Platforms” category of the 2018 Your Honor Awards presented at the LMA Annual Conference. Kirkland was recognized for its novel and successful implementation of activity tracking in the Firm’s CRM system to discover common connections and identify business opportunities.
The LMA awards recognize excellence in legal marketing by promoting projects and programs that showcase innovation and return on marketing dollar investment. The winners across all 18 categories showcase the best in the industry, from creativity and execution to achievement and overall excellence. The “Technology Management: Software and Platforms” category includes identification, implementation and effective management of the technologies and technology staff that support marketing and business development, and any initiative that involves the innovative use of software or technology platforms to help further a firm’s marketing goals.
Founded in 1985, LMA has more than 4,200 members from 49 U.S. states and 28 countries.