The Legal Marketing Association (LMA) selected Kirkland & Ellis as the first place winner in the “Technology Management: Software and Platforms” category of the 2018 Midwest Your Honor Awards. Kirkland was recognized for its creation and implementation of the Kirkland360* CRM Certification program. This education program is the first of its kind and is the only internal certification program that is endorsed by LexisNexis. This is the second year Kirkland’s CRM program has placed first in this category.
The LMA awards recognize excellence in legal marketing by promoting projects and programs that showcase innovation and return on marketing dollar investment. The winners across all 18 categories showcase the best in the industry and Midwest region, from creativity and execution to achievement and overall excellence. The “Technology Management: Software and Platforms” category includes identification, implementation and effective management of the technologies and technology staff that support marketing and business development, and any initiative that involves the innovative use of software or technology platforms to help further a firm’s marketing goals.
Founded in 1985, LMA has more than 4,200 members from 49 U.S. states and 28 countries.