Kirkland & Ellis has advised on the sale of a partial stake of Oakley Capital in Seedtag to Advent International (Advent). As part of the transaction, Advent will provide additional equity in Seedtag to further support the Company’s growth.
Founded in Madrid in 2014, Seedtag is the leader in contextual advertising in EMEA and LATAM. The Company helps brands and agencies deliver digital advertising that is directly relevant to the content that readers are consuming, meeting growing market demand for cookie-less solutions that protect brands and prioritize consumer privacy.
The Kirkland team advising on the deal was led by transactional partner Hendrik Braun and included transactional partner Ben Leyendecker as well as transactional associates Greta-Josefin Harnisch and Christina Albath.