Kirkland Counsels Cosm on Multi-Year Partnership to Bring Live Immersive Games to New Experiential Venues
Kirkland & Ellis advised Cosm, a leading immersive technology, media and entertainment company, on its multi-year partnership with the NBA that will feature a new live game viewing experience for fans. In this first-of-its-kind partnership, Cosm will produce and present select games from NBA League Pass, the league’s out-of-market live game streaming service, in immersive 8K on large-scale LED-dome systems at its forthcoming venues. The agreement makes the NBA the first professional sports league to partner with Cosm to debut select NBA League Pass games in “Shared Reality,” a new type of immersive experience, driven by Cosm’s CX System, that seamlessly bridges the virtual and physical worlds.
The Kirkland team was led by technology & IP transactions partners Seth Traxler and Bernadette Coppola and associate Bijan Motiwalla; and corporate partner Ryan Harris and associate Julius Carter.