Kirkland Advises Genius Sports on Launch of New Athlete-Led Sports Media Company

Kirkland & Ellis advised Genius Sports on the formation of a new athlete-led sports media company launched by Genius Sports Limited, NBA All-Star Chris Paul and Words & Pictures. The venture combines Genius Sports’ data and technology capabilities with the storytelling experience of Words & Pictures and Chris Paul’s athlete perspective to create a next-generation sports media platform. The company aims to deliver innovative, data-driven sports content and programming that leverages Genius Sports’ official data relationships with major sports leagues worldwide.

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The Kirkland team included corporate lawyers Elena Simion, Ed Lee and Neil Tiwari; and technology & IP transactions lawyers Seth Traxler and Dan Sotos.