Advertising, Marketing & Promotions

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'I use the firm for proactive, practical advice on advertising law, substantive knowledge in the field and its deep bench of talent in this space.'” - Chambers USA, 2022

Our Advertising, Marketing & Promotions Practice Group assists clients in investigating, prosecuting and defending against advertising, marketing and unfair competition claims that often go to the core of their business strategies. We are skilled and effective courtroom advocates who protect our clients' advertisements and brands. Whether it is stopping a competitor from making false and misleading advertising claims, fending off a challenge to our client's advertising campaign during a critical business season, or defending against agency actions, we have an impressive track record of courtroom victories in important advertising cases across the country — at the preliminary stage, at trial and on appeal. Advertising issues often require expedited action at crucial times, such as right before the launch of a major advertising campaign. Our attorneys have significant experience and success in seeking and defending against preliminary injunctions and temporary restraining orders to meet our clients' business needs at critical times. In addition, we have extensive experience in both bringing and defending challenges before the National Advertising Division of the Council of Better Business Bureaus (NAD).

Complementing our litigation experience, we counsel clients in connection with their advertising, marketing, data and privacy programs to ensure such programs comply with the relevant laws, rules and regulations and avoid competitive challenges. Our attorneys also review all types of advertising copy and promotions and counsel clients on all types of agreements with vendors of advertising-related products and services.

Kirkland provides a one-stop shop for all copyright, trademark, internet and social media, and false advertising needs and we manage these practices as an integrated whole. For more information, please see our Copyright, Trademark, Internet & Advertising (CTIA) brochure.