The American Conference Institute is hosting the Green Marketing Compliance Summit on May 24-25, 2011 in Chicago. The summit brings together an expert international faculty to provide the most comprehensive insight into the future of green advertising claims, providing a toolkit to effectively prepare for the changes in the FTC's revised Green Guides.
Kirkland & Ellis partner Ross Weisman will co-present "Workshop B: Conducting Comprehensive Life Cycle Analyses to Maximize the Benefit of Green Marketing Campaigns Using Renewable Energy and Materials Claims." This workshop is designed to build on the concepts introduced during the main conference and "Workshop A: 'Green Science' Primer: Essential Tools To Effectively Substantiate Claims By Understanding The Terminology and Industry Verification Behind Green Marketing Initiatives" and to delve deeply into life cycle analyses to minimize the risk of greenwashing claims.
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