Ross M. Weisman, P.C.
Overview
Ross Weisman is a partner in the Intellectual Property Practice Group in the Chicago office of Kirkland & Ellis LLP. He is also the head of the advertising, marketing and promotions group at Kirkland, which was recently recognized in the 2024 edition of Chambers USA as a leading practice group for Advertising: Litigation. Ross counsels a variety of clients in virtually all aspects of advertising and promotions law, including:
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Reviewing advertising and marketing copy for advertisers, promotion houses and advertising agencies;
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Reviewing promotional materials (including, without limitation, rebates, coupons and other pricing incentives);
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Counseling advertisers with respect to substantiation for claims made in advertisements;
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Drafting and negotiating advertising, public relations and media agreements;
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Advising clients with respect to rights of publicity, false endorsement and unfair competition issues in advertisements;
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Drafting various release forms for national advertisers, including, without limitation, releases to use names, photos, testimonials, property or intangible property in advertisements; and
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Assisting clients with Federal Trade Commission and State Attorney General inquiries.
Ross also has extensive experience defending and challenging advertising claims in federal court under 43(a) of the Lanham Act (and working with the experts who conduct the consumer perception surveys so critical to these cases), as well as before the National Advertising Division (NAD) and National Advertising Review Board (NARB) of the BBB National Programs, Inc.
Ross was named a “Hall of Fame” attorney for Advertising and Marketing Litigation in the 2023 and 2024 editions of The Legal 500 United States. From 2015–2024, Ross was recognized as a leading lawyer in Chambers USA, America's Leading Lawyers for Business for his Advertising Litigation work. Indeed, Chambers USA described Ross as “a superb NAD practitioner,” with sources adding, “he is very smart and he has a lot of experience.” Another source noted, “Besides his depth of experience, he has such strong and positive relationships with NAD attorneys that you get the benefits of that when working in what can be a very difficult system."