Reputational Damage: What's the Cost?

This article outlines potential solutions to avoid damages to a company's perceived reputation or brand. Lauren Casazza and Kim Nemirow discuss their advice to clients in the wake of company scandal. 

"...Casazza states that sometimes there can be issues if companies 'don't have the right resources or advisers, and counsel in place to help on the communications side of things,'" and Nemirow notes that "investors looking to invest in a company 'often do a reputational assessments of a counterparty that they would be investing in.'"

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