Kirkland & Ellis LLP advised Accenture (NYSE: ACN), a leading global professional services company, on its acquisition of the New York-based digital agency, Meredith Xcelerated Marketing (MXM), a content-focused leader in integrated marketing, cross-channel strategy development and creative execution, from Meredith Corp. (NYSE: MDP). The acquisition of MXM will bolster the capabilities of Accenture Interactive in creative services, data-led marketing execution, content strategy and digital marketing. The acquisition is expected to close within 60 days and is subject to customary closing conditions. Financial terms of the transaction are not being disclosed. The full press release is available here.
The Kirkland team was led by corporate partner Ravi Agarwal and associates Megan Spelman and Zach Dann; technology & IP transactions partner Aaron Lorber; and tax partner Sara Zablotney and associate Meg Dewar.