Kirkland & Ellis advised Wyndham Destinations (NYSE:WYND), a leading leisure travel company, on its acquisition of the Travel + Leisure brand and all related assets from Meredith Corporation, combining the travel company’s portfolio of resort, membership and lifestyle travel brands with the world’s most trusted travel lifestyle content curator and its travel clubs.
As part of the transaction, Wyndham Destinations will change its name to Travel + Leisure Co. and expand its portfolio through various branded products and offerings in early 2021. The new Travel + Leisure Co. stock will begin trading under the ticker symbol NYSE:TNL in mid-February 2021. Meredith will continue operating and monetizing Travel + Leisure’s media across multiple channels, including its advertising and marketing activities, under a 30-year royalty free, renewable licensing relationship.
The Kirkland team was led by technology & IP transactions partners Adam Petravicius, Shellie Freedman and Seth Traxler, transactional partners Carlo Zenkner and Jon Davis and associate Jack Shirley, tax partner Sara Zablotney, and also included technology & IP transactions associate Shelia Salehpour.