Kirkland & Ellis is advising Extreme Reach, the complete asset management solution for TV and video advertising, on the acquisition of Adstream, a leading global provider of digital asset management, creative logistics and analytics solutions. Through the acquisition, Extreme Reach will provide brand marketers and all their global partners with a seamless, all-in-one brand activation platform that removes complexity from the entire lifecycle of creative asset management, mitigating risk, restoring control and increasing agility, visibility and multi-team productivity. Extreme Reach is supported by investments from The Carlyle Group and Spectrum Equity.
The transaction is expected to close in the second quarter of 2021, upon approval from Australia’s Foreign Investment Advisory Board.
Read the Extreme Reach press release
The Kirkland team was led by corporate partner Stuart Boyd and associates Miroslav Tomo and Chris Weale.