Kirkland & Ellis advised e-commerce enablement platform AppHub on a $95 million strategic growth investment from private equity firm PSG Equity, as well as the acquisition of AI-powered search-and-discover tool Boost. Both transactions were announced July 25, 2023.
PSG is joining existing investor Silversmith Capital Partners, which will continue to partner with AppHub. The company provides software applications designed to drive merchant growth and plans to use the additional capital to build out its platform for capturing new customers, increase conversion and help customers create reviews. AppHub’s purchase of Boost marks its ninth founder-led e-commerce acquisition since its founding in 2021.
The Kirkland team was led by corporate partners Christian Atwood, Larissa Cespedes-Yaffar and Stuart Boyd; tax partner Lee Morlock; debt finance partner John Ilardo; and technology & IP transactions partner Matt Lovell.