Complying with Canada's New Anti-Spam Law

Effective July 1, 2014, Canada’s new Anti-Spam Law (CASL) broadens liability for businesses sending marketing e-mails to consumers in Canada. Generally, the CASL prohibits sending commercial electronic messages (CEMs), which include emails, social networking messages, and text messages, unless the sender: (1) obtains the recipient’s consent; (2) provides identification information; and (3) provides an unsubscribe mechanism.