National Advertising Division Annual Meeting

The National Advertising Division’s Annual Meeting was held September 25-26, 2006 in New York City. This year's conference was entitled "What's New in Comparative Advertising, Claim Support and Self-Regulation", and explored the legal ramifications of advertising trends, the value of scientific evidence in establishing advertising claims, the limits of "puffery" and denigration, and advertising issues that concern the Federal Trade Commission. Kirkland & Ellis was a sponsor of the event, and partner Ross M. Weisman co-presented the topic “True Stories: The Practitioner's Perspective.”