35th Annual Marketing Law Conference

The Brand Activation Association will host its 35th Annual Marketing Law Conference on November 18 - 20 at the Downtown Marriott in Chicago. This year's program "Mastering the Next Wave of Marketing" will focus on social media policies and mobile marketing, developing apps for platforms and legal challenges, online behavioral advertising, global privacy concerns, gamification, sweepstakes, contests, gift cards, coupons and all forms of incentive marketing, and a host of other subjects. Kirkland partner Ross Weisman will present "Advertising Litigation & the Alternatives: the NAD, Networks & Other Forums of Challenge" on November 18, 5:00-6:00 p.m.