Olivia Adendorff, P.C.

Representative matters include:

Consumer Protection FTC Investigations

• Represented GoodRx in first-of-its-kind Health Breach Notification Rule FTC investigation leading to settlement creating new ground rules for health-related online marketing
• Represented consumer fintech company in securing settlement of FTC consumer protection investigation relating to marketing of financial products
• Represented nation’s leading iBuyer in securing settlement of FTC consumer protection investigation relating to comparative marketing claims
• Represented national weight loss and nutrition company in securing settlement of data privacy investigation involving claims under the FTC’s COPPA Rule
• Representing educational technology provider in data privacy FTC investigation
• Representing significant U.S. public company in FTC investigation related to marketing practices in the travel industry

Consumer Protection Litigation

• Defending Young Living against multiple putative class action lawsuits alleging false advertising, RICO and fraudulent business practices, including securing complete dismissal of false advertising claims at the motion to dismiss
• Representing GoodRX in multiple data privacy class actions alleging variety of consumer protection claims related to use of third-party pixels

Antitrust Litigation

• Represented major pharmaceutical company in class action antitrust litigation alleging anticompetitive reverse payment related to its Namenda product
• Representing major U.S. debit network in suit brought against Visa Inc. alleging monopolization of the U.S. debit network market
• Represented major pharmaceutical company in False Claims Act litigation alleging anticompetitive conduct in connection with blockbuster Alzheimer’s drugs Namenda and Namzaric
• Counsel for Fitbit, assisting in successfully securing clearance from global antitrust regulators for Google’s acquisition of Fitbit
• Counsel for Forest Labs in class action antitrust litigation involving reverse payment and sham litigation allegations related to its Androgel products

Prior to joining Kirkland, Olivia was involved in the following matters:

• Represented leading social media network in the FTC consumer protection and privacy investigation arising from the Cambridge Analytica events widely covered in the news, securing settlement through a revised Consent Decree  
• Served as a member of the litigation team that successfully defended AT&T’s $85 billion acquisition of Time Warner Inc. against a high-profile challenge by the Department of Justice
• Defended Kimberly-Clark in a Lanham Act false advertising action brought by a competitor in the Northern District of Georgia
• Secured dismissal of historic Title VII class action claims against a major U.S. retailer in California and spin-off regional class actions in four other states
• Defeated indirect purchaser antitrust class action claims against Cal-Maine Foods in highly complex federal multi-district litigation antitrust class action

Partner, Gibson Dunn & Crutcher LLP