Olivia Adendorff, P.C.

Representative matters include:

Consumer Protection Investigations

• Achieved landmark FTC settlement on behalf of affiliates of Amway, creating new standards for MLM business practices
• Representing major technology company in innovative FTC investigation related to safety advertising
• Negotiated zero-dollar settlement in fast-moving FTC settlement in the travel industry related to digital advertising practices
• Negotiated notable walkaway for major public company in long-running multistate AG investigation alleging antitrust violations related to ESG commitments
• Secured complete close of data privacy FTC investigation for educational technology provider
• Secured complete close of FTC investigation into the marketing practices of a leading public company in the travel industry
• Represented GoodRx in first-of-its-kind Health Breach Notification Rule FTC investigation leading to settlement creating new ground rules for health-related online marketing
• Represented consumer fintech company in securing settlement of FTC consumer protection investigation relating to marketing of financial products
• Represented for-profit education company in securing settlement of FTC consumer protection investigation related to marketing claims
• Represented nation’s leading iBuyer in securing settlement of FTC consumer protection investigation relating to comparative marketing claims
• Represented national weight loss and nutrition company in securing settlement of data privacy investigation involving claims under the FTC’s COPPA Rule

Consumer Protection Litigation

• Defending Young Living against multiple putative class action lawsuits alleging false advertising, RICO and fraudulent business practices, including securing complete dismissal of false advertising claims at the motion to dismiss
• Representing GoodRx in multiple data privacy class actions alleging variety of consumer protection claims related to use of third-party pixels
• Representing education technology company in multiple data privacy class actions

Antitrust Litigation and Investigations

• Representing nation’s largest egg farmer in antitrust MDL alleging price fixing under Section 1 of the Sherman Act
• Obtained extremely favorable settlement on behalf of major pharmaceutical company in class action antitrust litigation alleging anticompetitive reverse payment
• Represented major U.S. debit network in suit brought against Visa Inc. alleging monopolization of the U.S. debit network market
• Secured dismissal on behalf of major pharmaceutical company in False Claims Act litigation alleging anticompetitive conduct in connection with blockbuster drugs
• Counsel for Fitbit, assisting in successfully securing clearance from global antitrust regulators for Google’s acquisition of Fitbit
• Counsel for several major financial institutions, defending antitrust investigations related to ESG practices

Prior to joining Kirkland, Olivia was involved in the following matters:

• Represented leading social media network in the FTC consumer protection and privacy investigation arising from the Cambridge Analytica events widely covered in the news, securing settlement through a revised Consent Decree
• Served as a member of the litigation team that successfully defended AT&T’s $85 billion acquisition of Time Warner Inc. against a high-profile challenge by the Department of Justice
• Defended Kimberly-Clark in a Lanham Act false advertising action brought by a competitor in the Northern District of Georgia
• Secured dismissal of historic Title VII class action claims against a major U.S. retailer in California and spin-off regional class actions in four other states
• Defeated indirect purchaser antitrust class action claims against Cal-Maine Foods in highly complex federal multi-district litigation antitrust class action

Partner, Gibson Dunn & Crutcher LLP