Allison Buchner is a litigation and intellectual property partner whose practice includes unfair competition, false advertising, trademark, copyright, trade secrets and patent matters before federal and state courts nationwide. Allison has represented clients in litigation brought by consumers, competitors, and regulators. She has provided advice regarding intellectual property and advertising best practices to companies in a variety of industries, including computer hardware and software, media and television, food manufacturers and distributors, personal care and consumer goods, medical devices, apparel manufacturers, and ecommerce. She has also advised internet-based businesses on myriad issues, including consumer protection laws, intellectual property issues, and data privacy/security.
Allison also served as the General Counsel for Dollar Shave Club, where she was responsible for managing the company’s legal, regulatory and compliance functions across all substantive areas. During that time, she helped lead the company through its acquisition by Unilever. She brings her experience as a General Counsel to her law firm practice, offering pragmatic, strategic, and business-minded approaches to legal issues and finding creative solutions to balance the need for compliance and risk management against her clients’ business goals.
In 2022, Allison was recognized in The Legal 500 United States for Trademarks: Litigation and in 2020 for Media and Entertainment: Litigation. In 2016, Allison was included in the Los Angeles Business Journal as a “Rising Star” in the in-house counsel category and she was nominated again in 2018 as a “Leader in the Law” amongst in-house lawyers. In 2018, she was appointed by the Mayor as a Commissioner for the City of Los Angeles’s Innovation and Performance Commission. Finally, Allison serves on the Boards of Directors for two non-profit organizations: the Disability Rights Legal Center and WishForward.
“Sweeping Copyright and Trademark Measures Buried in Consolidated Appropriations Act,” Intellectual Property & Technology Law Journal, March 2021
"Hidden IP Pitfalls of Streaming Video and Best Practices to Avoid Them," Corporate Disputes, Jul–Sep 2020 issue
“Best Practices to Maintain Confidentiality and Privilege Over Videoconference,” Corporate Counsel, May 8, 2020
"Mitigating Intellectual Property Risks While Collaborating to Help the World," Corporate Counsel, May 8, 2020.
"The Right of Publicity in the Age of Social Media: Will a ‘Share’ Get You #Sued?" Daily Journal, April 18, 2019.
“eCommerce Companies - Key Regulatory Issues,” TechGC Fullstack GC Conference, San Francisco, California, July 23, 2021
“The New ‘Private’: Protecting Your Company’s Information in a Fully Remote World,” TechGC Virtual Private Dinner, January 21, 2021
“IP Collaboration in the Time of COVID-19: How Not to Fight,” Webinar Hosted by Berkeley Law and Kirkland & Ellis LLP, July 15, 2020
“When to Lawyer Up: Connecting Lawyers & Founders (Intellectual Property Session),” Virtual Conference Hosted by the Fourth Floor and Kirkland & Ellis LLP, June 16, 2020
“Litigation: Approach for High Growth Startups,” TechGC National Summit, New York Stock Exchange, New York, NY, October 24, 2019
Guest Lecturer, Stanford Graduate School of Business, “Protecting Ideas: Copyright & Design,” Stanford, CA, Fall 2019 & Fall 2021
“Protecting Trade Secrets Against Mobility,” Intellectual Property Institute, Lavender Law Conference, Philadelphia, PA, August 9, 2019
“Let’s Make a Deal: IP Issues in the Deal Context,” Copyright, Trademark & Internet Advertising Symposium, Beverly Hills, CA, February 2019.
“An Ounce of Prevention is Worth a Pound of Cure: Avoiding Ethical Pitfalls in Trademark Clearance, Advertising Review, and Pre-Suit Investigations,” Copyright, Trademark & Internet Advertising Symposium, Palo Alto, CA, February 2019.
“Mock Deposition: Staying Cool Under Fire,” TechGC National Summit, New York Stock Exchange, New York, NY, October 2018.
Guest Lecturer, University of Southern California’s “The Entrepreneur’s Guide to Intellectual Property,” Los Angeles, CA, Fall 2017 & 2018.
“Big Choices Protecting IP,” Law Seminars International’s California Trade Secrets Conference, Los Angeles, CA, May 2018.
“Refresh & Renew: Disclosure Requirements for Automatic Renewal of Digital Subscriptions,” Download LA: A Digital Tech Conference, February 2018.
“Silicon Beach and the Explosion of Emerging Companies in Los Angeles,” University of Southern California’s Institute for Corporate Counsel, December 2017.
“Building Today’s Legal Department,” Benchmark Women In Business Law Forum, Los Angeles, CA, September 2017.
Moderator, EU Data Privacy & GDPR Planning for GCs, TechGC Webinar, May 2017.
“Everywhere I Look Online, I See Infringement! What’s Trademark Counsel To Do?” American Intellectual Property Law Association Meeting, San Diego, CA, May 2017.
Memberships & Affiliations
Chapter Leader, ChIPs Network (Los Angeles Chapter)
Los Angeles Intellectual Property Law Association
International Trademark Association
Association of Business Trial Lawyers
Founding Member & Steering Committee Member, TechGC (2016–2019)
National Association of Women Lawyers
Admissions & Qualifications
- United States District Court for the Central District of California
- United States District Court for the Eastern District of California
- United States District Court for the Southern District of California
- United States District Court for the Northern District of California
- United States Court of Appeals for the Ninth Circuit
- United States Court of Appeals for the Federal Circuit
- Pepperdine University School of LawJ.D.magna cum laude2007
Beck-Pfann Memorial Scholar
Pepperdine Law Review, Staff Member (2005–2006); Symposium Editor (2006–2007)
- University of Missouri-St. LouisM.A.summa cum laude2004E. Desmond Lee Scholar
- Pierre Laclede Honors College at the University of Missouri-St. LouisB.S.summa cum laude2002