Press Release

Kirkland Advises Bain Capital on Investment in Berlin Brands Group

Kirkland & Ellis advises Bain Capital on its investment in Berlin Brands Group (BBG). With Bain Capital’s acquisition of a minority stake from Ardian, BBG becomes the latest European unicorn. The majority of the shares are still held by Peter Chaljawski and the executive team. Furthermore, BBG has secured $700 million of additional equity and debt financing to further develop growth and fund M&A.

BBG is a global e-commerce company and one of the pioneers in the direct-to-consumer business. The Berlin-based hidden champion currently sells over 3,700 everyday items and trendy products across 34 of its own e-commerce brands. The goal: to become one of the world's leading e-commerce companies with a 'global house of digital brands'. 

The Kirkland team was led by partners Ben Leyendecker, Neel Sachdev and Christoph Jerger and included transactional partner Philip Goj, debt finance partner Sam Sherwood, tax partner Daniel Hiemer, antitrust partner Annie Herdman and transactional associates Greta-Josefin Harnisch, Marcus Commandeur and Juliane Hubert as well as debt finance associates Sandipan De and Fritz Ludwig, and antitrust associate Samantha Jones.