Kirkland Advises Sixth Street on Strategic Growth Investment in the Nation’s Largest Crunch Fitness Franchisee

Kirkland & Ellis advised investment firm Sixth Street on a strategic investment in CR Fitness Holdings, the leading franchisee in the Crunch Fitness system, to support the company’s future growth. North Castle Partners, which led a majority investment in 2019 and recapitalized the business in 2022, remains the largest shareholder and will continue to work closely with the company and Sixth Street. Operating nearly 90 clubs across Florida, Georgia, North Carolina, Texas and Tennessee, CR Fitness is both the largest Crunch Fitness franchisee by unit count and the system’s leader in unit volumes and sales.

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The Kirkland team included corporate lawyers Michael Weisser, Maggie Flores and Sumer Marquette; debt finance lawyers Jason Kanner and Ed McCartney; capital markets lawyer Alborz Tolou; and tax lawyers Mark Schwed and Adam Kool.