Kirkland Alert Kirkland & Ellis LLP

Marketing to Minors: New Maine Law Takes Hard Line

The State of Maine recently enacted a new law that significantly restricts the collection and use of personal information from minors for marketing purposes. The new law, entitled “An Act to Prevent Predatory Marketing Practices against Minors” and scheduled to take effect on September 12, 2009, regulates how online and offline marketers acquire certain information from minors and how that information is used to direct advertising to minors.