Kirkland Seminar

Kirkland & Ellis Advertising, Marketing & Promotions Seminar

On June 11, 2002, the Advertising, Marketing & Promotions Law Seminar was held in the Chicago office with a video conference hookup to our Los Angeles and New York offices.  The following topics were covered during the program:

  • Ad Law 1001 -- Advertising Claims and Substantiation
  • Direct Marketing Concerns On and Off-Line
  • Don't Take a Chance on Your Games -- Considerations for Marketing Promotions
  • Let's Make a Deal! -- Advertising-Related Agreements
  • Advertising Around the World
  • Panel Discussion -- Survey Says...!
  • Hey, That's My IP! -- False Advertising & Right of Publicity Considerations
  • Antitrust Issues in Advertising, Price and Other Forms of Competition
  • Where and How to Challenge an Advertisement