Kirkland & Ellis Advertising, Marketing & Promotions Seminar

On June 11, 2002, the Advertising, Marketing & Promotions Law Seminar was held in the Chicago office with a video conference hookup to our Los Angeles and New York offices.  The following topics were covered during the program:

• Ad Law 1001 -- Advertising Claims and Substantiation
• Direct Marketing Concerns On and Off-Line
• Don't Take a Chance on Your Games -- Considerations for Marketing Promotions
• Let's Make a Deal! -- Advertising-Related Agreements
• Advertising Around the World
• Panel Discussion -- Survey Says...!
• Hey, That's My IP! -- False Advertising & Right of Publicity Considerations
• Antitrust Issues in Advertising, Price and Other Forms of Competition
• Where and How to Challenge an Advertisement