Kirkland & Ellis is advising BC Partners on the agreement to acquire the leading European brain training and entertainment braintainment business, Keesing Media Group (“Keesing”) from Ergon Capital and Mediahuis. The transaction is subject to customary regulatory approvals.
Founded in the Netherlands over 100 years ago, Keesing has a presence in over 40 countries and is already the largest puzzle content developer in Europe. It owns a number of market-leading brands and is also in the process of releasing new digital offerings which will allow it to leverage its existing content to new audiences.
The Kirkland team was led by transactional partners Tom Bartram and David Higgins and associates Victoria Legg and Angharad Bainton; tax partner Alan Walker and associate Frankie Beetham; antitrust & competition partner Sally Evans and associate Shahrzad Sadjadi and technology & IP transactions associate Eleanor Harley.