Press Release

Kirkland Advises Abry Partners on Significant Investment in What If Media Group

Kirkland & Ellis advised Abry Partners on its significant investment in What If Media Group, an award-winning performance marketing company. The transaction and new partnership will provide the catalyst for expanding What If's customer acquisition services to everyday-brand clients while solidifying its core value offerings. Terms of the transaction were not disclosed.

Read the What If Media Group press release

The Kirkland team was led by corporate partner Amanda Border and associates Nils Remole, Ricky Aiello and Sydney Hood, and also involved debt finance partner Ashley Gregory, associates Eleni Belay and Yinan Guo, tax partners Liam Murphy and Vin Thorn, technology & IP transactions partner Matt Lovell, associates James Delacenserie and Noah Shier, labor & employment partner Mari Stonebraker and associate Paul Vasiloff, employee benefits partner Alexandra Mihalas and associate Nathaniel Linger, executive compensation partner Kate Vera and associates Michael Thompson and John Kleinjan, real estate partner Jennifer Sheehan and associate Jacob Clark, international trade & national security associate Billy Phalen and investment funds associate Tim Nolan.