Press Release

Kirkland Advises Alpine and Ingenio on Acquisition of adviqo

Kirkland & Ellis has advised Ingenio, LLC (Ingenio), a portfolio company of Alpine Investors (Alpine), on the acquisition of adviqo Group (adviqo).


The transaction creates the global leader in the fast-growing segment of spiritual and emotional wellness in the media and technology sector, combining Ingenio’s 12 brands with adviqo’s 19 brands.


Ingenio is a market leader in spiritual and emotional guidance in the US and combines a collection of online destinations including and Purple Garden. Ingenio also owns and operates one of the world’s largest astrology media companies with brands including,, and


adviqo is a market leader in spiritual and emotional guidance in Europe, headquartered in Berlin, Germany. It employs more than 240 people worldwide, including Germany, France, Italy, Spain and the UK. Its portfolio includes websites, apps, streaming media, podcasts, content-based online offerings, TV and magazines.

Alpine Investors is a people-driven private equity firm that specializes in investments in companies in the software and services industries. Alpine is currently investing out of its $2.25 billion eighth fund.

The Kirkland team advising Alpine and Ingenio was led by transactional partner David Huthmacher and included transactional partners Ben Leyendecker, Sean Z. Kramer, Paul Watt, Anna Schwander, Garrett A. Lorentz and tax partner Daniel Hiemer as well as associates Jan Mahlke, Johannes Rowold, Lukas Fellhölter, Marlene Ruf and Barbara Dunkel.